Posts Tagged ‘Mascot’

Mascot Overload: Japan’s Obsession with Mascots

Referred to as yuru-kyara or yuru-chara, mascots in Japan are everywhere and can represent anything from an event, festival, town, city, political institution, public service organization, company, historical site, to so much more! These Japanese mascots tend to have relatable characteristics to whatever they are promoting and are a bit out-of-the-box when it comes to characters.

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