Mascot Overload: Japan’s Obsession with Mascots
| April 9, 2018
The Most Popular Japanese Mascots
Some of these characters can be cuddly, cute, creepy, or down-right scary! Wonder what all the fuss is about? Well, take a look for yourself!
14. Domo-kun
Mascot staying-power is what Domo-kun is all about. He’s the mascot of the country’s public broadcaster NHK, debuting in the late 90s, and is one of the most popular yuru-kyara of all time. This rectangular-shaped, brown, and fuzzy creature always seems surprised, with his mouth locked open and exposing his sharp teeth. Domo-kun can be found outside of Japan, promoting ad campaigns for Target, as well as on merchandise in stores such as Urban Outfitters.
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