Mascot Overload: Japan’s Obsession with Mascots
| April 9, 2018
13. Kumamon
Kumamon was created in 2010 by the Kumamoto Prefecture government to promote the Shinkansen high-speed railway line. And boy did it ever!
The cuddly panda-bear-looking mascot (rosy cheeks, and all) has been embraced by the Japanese public, raking in the dough along the way. As per the Bank of Japan, Kumamon has had an economic impact on this prefecture in the amount of over 124 billion yen, just over the past two years.
SHARE ON
Advertisement