The Top Travel Trends of 2018

4. The Road Less Traveled

This new trend is especially rising in light of the increase in travel overall. Whether you are talking families, couples, or individuals, people want to expand their horizons around travel and visit destinations they have yet to see.

One of the top 2018 travel trends is jumping onto the road less traveled and visiting off-the-beaten-path destinations. Asia leads the pack this year with countries like Sri Lanka, Cambodia, Vietnam, and Myanmar now opening their doors to visitors after years of isolation due to war and politics. Additional vacation destinations of these sorts increasing in popularity include Iceland, Croatia, and Panama.

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5. Winter Is the New Summer

Speaking of Iceland, many travelers are no longer allured by warmer temperatures when it comes to holidays and vacation. In fact, a study recently revealed that 79 percent of U.S. citizens would think about taking a trip overseas during the winter months, with 53 percent not interested in the weather, rather the cultural experience. Which makes complete sense as to why many head to the Harbin Ice Festival in China, with over a million travelers present at the event in 2017. The tourism industry is on high alert to this ice-cold travel trend, with hotels popping up in the Arctic Circle, Northern Sweden opening new accommodations, and other tourist attractions increasing in popularity, including the Finnish Lapland tour, as well as Russia’s Reindeer Herders excursion.

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6. The Need for Culture

While many believe that adventure-seeking is a big travel trend these days, a recent study revealed that travel activities that offer that ‘adrenaline’ rush are 45 percent less favored, versus experiencing true culture on a trip.

Travelers nowadays want to taste local cuisine, shop at small markets in the area, and see their vacation through the eyes of locals in the area. Airbnb’s success has helped to heighten this desire when it comes to immersing ones’ self on vacation and the idea of homestays, which allows a traveler to be as one with the locals while on vacation.

In fact, online startups in some popular European countries link up travelers with chefs in the area to provide a fun cooking class, with a local flare, and experience first-hand how to make authentic meals and then enjoy them after the fact; creating a very customized cultural experience while on vacation.

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