Why Do We Have the Sudden Urge to Drink Tomato Juice on Airplanes?
| February 26, 2016
Ordering tomato juice has a viral effect
On that same airliners.net forum, a flight attendant states, “Tomato juice is not really requested more often than orange, apple or cranberry juice. But it does seem when one passenger asks for tomato juice, several other passengers in that immediate area will ask for it as well.”
Or, as Malcolm Gladwell describes it, it’s a tipping point.
MartiniDry / Shutterstock.com
“Many people, that have not made their mind up, and just wonder ‘What should I drink? In two minutes I will be asked by the flight attendants, and then you see someone in front of you having a tomato juice and you think, ‘Why not? That’s a good idea. Oh, I’ll have the same as the gentleman in the other row,'” says Lufthansa catering executive Ernst Derenthal.
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