The World in Chips

Jordana Weiss | September 19, 2018

Spanish Tomato Tango – India

Indians take their snack foods very seriously, so large multinational companies hoping to break into the local market really have their work cut out for them. Vendors populate the streets of every major Indian city, hawking treats like bhel puri which are made to order with fresh ingredients. In order to carve out a place in the snack food market, companies like Lay’s have stuck to internationally themed flavors like Spanish Tomato Tango and American Style Cream & Onion, tempting Indians with flavors that they won’t be able to find elsewhere.

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