Mascot Overload: Japan’s Obsession with Mascots
| April 9, 2018
6. Reruhi-san
With plenty of ski yuru-kyara floating around, Reruhi-san stands out as one of the most popular.
Falling under the weird-but-cute category, his character is based on Austrian Major General Theodore Elder von Lerch, a “winter leisure sports” ambassador who visited Japan. He looks a bit like a garden gnome, and is as sweet as he is creepy. Reruhi-san represents Nigata Skiing promoting the Omotesando Hills.
Reruhi-San, Japan's tallest mascot (270cm), is a likeness of Theodor Von Lerch, an Austro-Hungarian general who brought skiing to Japan. pic.twitter.com/dIGotis3Py
— Mondo Mascots (@mondomascots) April 28, 2017
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